Mortgage crm 101

CRM, or Customer Relationship Management, has always been an essential part of the mortgage industry, as the customers are the primary source of earnings. A good relationship with each individual customer is the beating heart of any mortgage company. Offering the best, useable programs available to them and finding other ways of fulfilling their needs is the basis for retaining current customers while being referred to new ones.

Lead management is one of the toughest, time-consuming, but highly important parts of any company, as it is crucial to obtaining new customers. Mortgage leads within the lending industry are especially significant, for if managed properly and efficiently, an agent or broker can turn the information obtained into a loyal (and profitable) customer. Good mortgage lead management software is a shortcut to improving CRM within the firm.

For starters, the right mortgage lead management system mediums, like software and websites, will offer pre-sorted mortgage leads to the lending industry, including any prospects who are more likely to buy a home, have an adjustable rate mortgage that is about to expire, etc. Through a number of ways, genuine leads from credible sources can easily increase a lender’s closings by 20% or more, as employees of the mortgage industry will spend less time searching for leads and referrals and more time on customer service. With the focus on customer service, more available programs will be found to meet the customer’s needs. In addition to newly delighted customers, you will gain referrals from them.

Secondly, with a good lead management system in place, not only will you be able to act upon only ‘hot’ current leads, but they can be generated into specific categories such as credit history, zip and/or area codes, type or size of mortgage needed, etc. Now a company’s agents and brokers can prepare ahead of time for such leads, creating a new level of CRM while making your customers feel at ease.

Next, a proven track record with a faster response time will help win the customers before they can even think about finding another company to do business with. Potential customers typically do not enjoy the mortgage process. A quick start followed by a smooth finish is the best way to retain your customers’ mortgage needs for life.

Security is the final check for proper lead management. By granting access of company files and potential customer’s valuable information to only well-qualified employees, your security risk will decrease.

As you can easily see, lead management is crucial to the success of any business in the lending industry. Mortgage CRM follows closely behind. By implementing the right lead management program, a healthy bottom line and a returning client base will ensure your company’s success for years to come.

Mortgage law

A mortgage involve transfers an interest of the land as security for the loan or any other obligations, and the most popular method for financing the real estate transaction. The mortgager is one among party who transfer interest in lands or the borrower of loan, and the other party is the Mortgagee which is an financial institution , or provider of a loan or interest provided in exchange of security interest

A mortgage would be repaid in instalments which will include principal amount along with the interest that has been borrowed , when the borrower fails to make the payments will result in foreclosure of mortgage. Foreclosure of the mortgage will allow mortgagee to state the full mortgage debt that’s due, should be paid immediately, and this would be accomplished through the acceleration clause of the mortgage, and if the mortgager fails to pay after this declaration foreclosures of the home occurs that will lead to capture of security interest in turn lead to sale of the mortgage home for the remaining mortgage debts.

Foreclosures process will depend on the particular state law, as well as the term of mortgage of that state. The most popular processes are the court proceedings that are Judicial foreclosure or it will grant the power to mortgagee to sell off the property that is the power of sales foreclosure. Many states regulate the acceleration clauses, which will allow the late payments for avoiding the foreclosures.

There are 3 theories that exist concerning who has the legal title for the mortgaged property and under this theories, title theory is to security interest that rest with mortgagee, and most of the states follows lien theory, in this theory legal title remains with mortgagor and unless if there is foreclosures, and finally is Intermediate theory which will apply lien theory, and if there will be any default on mortgage, it will apply title theory.

Mortgagee and the mortgager has the right for transferring their appeal in mortgage, but some states holds that if purchaser of the home subject to mortgage do not openly take over mortgage Mortgagees employs due on encumbrance and due on sale clauses for the prevention of the transferring of the mortgages, and these clauses will allow acceleration that having the interest with principal gets due immediately.

The state statutory and as well as common law governs the laws of the mortgage. Mortgagees are being regulated by the state or Federal Law or any agency that depend on under whose laws they are established or chartered.

Mortgage terminology that everyone should know

When you are searching for or reading through any mortgage, there are some terms that are vitally important to how you perceive the paperwork. If you aren't familiar with all of the terms, then you might misunderstand what the document is saying and agree to something that you might not mean to. Here are some of the basic terms that you should understand before you sign anything:

1. Creditor – this is the party who is selling, or who holds the current deed to the property that you are buying. They legally own the property and have the legal right to sell it, or secure it by a mortgage. This is usually the mortgage company, bank, or other lending institution. The creditor is also listed as the “mortgagee” or “lender” in some cases.

2. Debtor – this is the party who is buying the property. If you are looking to purchase the property, then the debtor is you. This party must ensure that they are able to repay the mortgage to the creditor before the creditor will sign the mortgage.

3. Conveyance – this is the term for the legal exchange of the property from the creditor to the debtor.

4. Hypothecation – this is just a fancy term for the debt that is incurred by the mortgage. This is what the debtor has when they sign the mortgage and turn over the money to the seller of the property.

5. Redemption – this is when the mortgage, or debt, is paid in full.

6. Mortgage by demise – this is when the creditor assumes ownership of the property until the debt is paid in full. This form of mortgage was widely used in the past, but is seldom used today, and is even outlawed in some countries.

7. Mortgage by legal charge – this is the basic type of mortgage that is available to day. In this case, the debtor (or buyer) is legally the owner of the property, but the creditor retains enough rights over the property to ensure that they will be paid.

There are many more mortgage terms that you should be familiar with when searching for a mortgage. You should make sure that you are aware of other terms that you might need to know before you head into a mortgage broker's office to sign any paperwork. Hopefully these terms help to give you a little more of an idea of what you are signing when you do make it to that part in the process.

100 mortgage financing a way to avoid private mortgage insurance

Ideally, traditional mortgage lenders want new homebuyers to have a 20% down payment when purchasing a new home. Thus, if purchasing a $200,000 home, you should be prepared to have $40,000 as a down payment.

Unfortunately, many people do not have this kind of money lying around. For this matter, private mortgage insurance (PMI) was created as a way for mortgage companies to recoup their money if a homeowner defaults on the loan. There are various loans available to assist people with down payments. In some instances, homeowners can obtain 100% financing, and avoid PMI

What is Private Mortgage Insurance?

Because Americans are earning less money, and home prices are steadily increasing, the majority of the population is unable to save the recommended down payment of 20%. In order to make owning a home possible, mortgage companies created a particular mortgage insurance, (PMI), for people with less than 20% to put down on a home. This insurance protects the lender if you default on the mortgage.

How to Avoid Paying Private Mortgage Insurance

On average, PMI may increase your mortgage payment by $100 – sometimes less, sometimes more. However, there are ways to avoid paying this additional insurance. The obvious involves having at least 20% as a down payment. If this is not an option, homeowner may agree to a higher interest rate. Another tactic entails getting approved for 100% financing.

How Does 100% Mortgage Financing Work?

100% mortgage financing makes it possible to buy a home with no money down. Also referred to as a piggyback loan or 80/20 mortgage loan, 100% mortgage financing involves obtaining a first mortgage for 80% of the home cost, and a second mortgage, or home equity loan, for 20% of the home cost. Together, the first and second mortgage allows a home purchase with no money down, and no private mortgage insurance.